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Menu Engineering Calculator

Which menu items are making you lose money?

Discover what to remove, what to promote, and what to redesign using Menu Engineering.

Ready in 5 minutes No mandatory signup Actionable results
Menu Engineering matrix illustration

What is Menu Engineering?

Menu Engineering is a methodology to analyze your menu using real margin and popularity data.

It helps you decide which items to promote, adjust, or remove to maximize net profit.

Popularity
Stars
High popularity
High demand
High popularity
Puzzles
Low popularity
Low performance
Low popularity
Margin
High margin Low margin

Stars

Your winners. Promote them and keep them visible.

High demand

Frequently ordered but low margin. Adjust price or costs.

Puzzles

Profitable but rarely ordered. Improve marketing and visibility.

Low performance

Low popularity and low margin. Consider removing or redesigning.

Why it matters

An optimized menu can transform your results in a few weeks.

30%

The average restaurant has 30% low-performing items on its menu

10-15%

Optimizing your menu can increase net profit 10-15%

6-12 months

Top restaurants redesign their menu every 6-12 months

Real case

Taqueria El Farolito removed 4 low-performing items, doubled promotion of its stars, and increased net profit by 18% in 3 months.

How it works

Follow a simple process and receive actionable recommendations for each dish.

Enter your dishes

Name, price, and cost of each dish.

Add sales

How many units you sold in the period.

Automatic analysis

We classify each dish in seconds.

Get actions

Clear recommendations to improve profits.

Analysis tool

Complete the 2 steps to classify your menu and discover opportunities.

1

Step 1 of 2

Your dishes

We'll analyze your sales from the last month. Add at least 5 dishes and include as many as you need.

# Name Price Cost Sold/month Margin

Before showing results

Share your email to save your analysis and send you recommendations.

Do you want to save your analysis and full access? Create your Fudi account

2

Step 2 of 2

Results

Popularity
Margin

Menu summary

Total dishes 0
Average margin 0%
Best-selling dish -
Most profitable dish -

Action plan

    Do you want to save your analysis and receive more tips? Create your Fudi account

    Optimize your menu and then increase visit frequency

    With Fudi Rewards, your customers come back 30% more often to try your star dishes.

    Try Fudi Rewards free for 14 days

    No credit card • Cancel anytime

    Frequently asked questions

    We answer the most common questions about Menu Engineering.

    We recommend reviewing your menu every 6 to 12 months or when your costs change.

    Start by adjusting prices or costs to move some into the star category.

    Include ingredients, waste, and prep time. Use up-to-date spec sheets.

    Not always. You can try adjustments before removing, but avoid investing in promotion.

    Keep it if it's key to your brand, but look to raise margin or lower cost.

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